How to Create an Advertise With Us Page That Converts (Template)
What to include, how to structure it and copy blocks you can adapt, so advertisers can understand your offer and book without emailing you first.
On this page
A good "Advertise with us" page answers an advertiser's four questions—who will see my ad, where will it appear, what does it cost, and how do I book—in that order, on one page, without making them email you first. Lead with your audience, show each ad slot with its size, price and availability, add proof and rules, and finish with a clear way to book.
Key takeaways
- Write for a busy marketer comparing several sites: lead with audience facts, not your story.
- Publish prices. Every hidden price turns a potential booking into an email thread.
- Describe each slot with its size, placement, daily price, minimum length and typical impressions.
- Show your ad rules and approval process before payment, so nobody is surprised.
- Link to the page from your footer, your navigation and every empty ad slot.
What advertisers want to know, in order
Picture the person reading your page: a marketer at a small company, or a founder doing their own marketing, with a budget and a short list of sites. They scan for answers to six questions:
- Who are your readers? Topic, profession or interests, countries and devices.
- Where will my ad appear? Which pages, which position, which size.
- What does it cost, and when can it run? Price, minimum booking and availability.
- How do I book and pay? Steps, payment method and approval time.
- What are the rules? What you accept and what you don't.
- What can I expect? Typical impressions and clicks for the slot.
Your page should answer them in that order. Anything else—your founding story, your mission, your design philosophy—belongs lower down or on another page.
The page structure (template)
1. Headline and one-line pitch
State the audience and the benefit. Skip "Advertise with us" as the only headline; it's the page name, not a reason to buy.
Reach [audience] while they [activity]. [Site name] is where [description of readers] come to [what they do on your site]. Book a banner below; most campaigns go live within [X] days.
2. Audience snapshot
Three to five facts, each with its source and date range. For example: monthly pageviews, monthly unique visitors, top three countries, mobile vs. desktop share and newsletter subscribers. Add one sentence about who the readers are, based on surveys, comments or sign-up data rather than guesses.
Our audience (last 90 days, from [analytics tool]): [X] monthly pageviews · [X]% from [countries] · [X]% on mobile · [X] newsletter subscribers. Readers are mostly [profession or interest], [stage or level].
3. Ad slots
A table is the fastest way to compare options. The numbers below are examples; use your own.
| Slot | Size | Where it appears | Price | Minimum | Typical daily impressions |
|---|---|---|---|---|---|
| Sidebar | 300×250 | All articles, desktop | $20/day | 7 days | about 3,000 |
| In-content | 300×250 | Below the first paragraph, all devices | $30/day | 7 days | about 4,500 |
| Header leaderboard | 728×90 | Homepage and category pages, desktop | $15/day | 7 days | about 1,500 |
Add a screenshot or mockup showing each slot on a real page. Advertisers want to see the surroundings, not just the dimensions, and a typical impression figure tells them what their daily price buys.
4. How booking works
Reduce anxiety by showing the whole process:
How it works: 1) Pick your slot and dates. 2) Upload your banner. 3) Pay by card; if we review your ad first, your card is only authorized until we approve it. 4) Your ad goes live on your start date, and we share impression and click numbers for your campaign.
Only promise what your setup actually does. If you send reports by email, say so; if you review within 48 hours, say that.
5. Creative specifications
List the accepted sizes, file formats, maximum file size, whether animation is allowed and your landing-page rules. Recommend images at twice the slot size for sharp display on high-density screens. Our banner ad sizes guide explains which sizes to offer and why.
6. Ad policy summary
Summarize what you don't accept in a few bullets, then link to the full policy. Typical exclusions include adult content, gambling, weapons, misleading health or financial claims and anything illegal where your readers live. Start from our website advertising policy template.
7. Proof
Real proof only: past advertisers who agreed to be named, short quotes they've approved, a redacted campaign report, or the slot's average click-through rate. If you're just starting, skip this section rather than invent it. A launch offer is a more honest substitute.
8. Advertiser FAQ
Answer the questions you get by email: cancellations and refunds, changing the creative mid-campaign, whether clicks are guaranteed, discounts for longer bookings, and whether you issue receipts or invoices.
9. Call to action
End with one primary action and one fallback:
Ready to reach [audience]? [Book a slot] — or email [address] for custom packages, sponsorships and newsletter placements.
Copy blocks you can adapt
Short, specific copy works better than adjectives. A few blocks to adapt:
Why advertise here: Our readers are [profession or hobby] who use [site] to [task]. They're actively looking for [category of products], and your banner appears right next to that content.
What you get: One fixed banner position, shown to every visitor to the page and never rotated with other ads during your booking, plus impression and click numbers for your campaign.
What we don't do: No pop-ups, no auto-playing video, no tracking scripts in our ad slots, and no ads we wouldn't show to our own readers.
Adjust every claim to match how your site actually works. If your slots rotate, don't promise exclusivity.
Common mistakes
- "Contact us for rates." Larger publishers with sales teams can afford it; small sites lose buyers who would have booked on the spot.
- Sitewide numbers for a single slot. Quote the slot's impressions, not total pageviews.
- No availability information. Advertisers plan campaigns around dates.
- Stale statistics. Add a "last updated" date and refresh the numbers every quarter.
- A hidden page. If the only link is buried in the footer, few advertisers will find it.
- Too many options. Three slots are easier to choose from than twelve.
Help advertisers find the page
Add the page to your main navigation or footer, link it from your newsletter and your about page, and use it as the destination for any "Advertise here" placeholder in empty slots. Use plain words in the title and headings, such as "Advertise on [site name]" and "[niche] advertising," because those are the words buyers type when they look for places to advertise. Pair the page with a downloadable media kit for buyers who need to share details internally.
Make the page bookable
The best advertise pages let buyers act immediately instead of starting a conversation. With Spreadiom, each ad slot gets its own booking page that shows the slot's size, price, availability calendar and recent impressions and clicks, so your advertise page can link straight to it. Empty slots on your site show an "Advertise here" banner that leads to the same booking page, and advertisers pay by card through Stripe Checkout directly into your own Stripe account.
FAQ
Should I show prices on my Advertise With Us page?
Yes, for most small and mid-size sites. Public prices let advertisers decide without waiting for a reply, and they filter out buyers whose budgets don't fit. Hidden prices make sense mainly for custom packages, such as sponsored content or multi-channel deals. You can do both: list standard banner prices and add a line inviting buyers to ask about custom options.
What traffic numbers should I share with advertisers?
Share numbers that describe the slot and the audience: typical daily impressions for each slot, monthly pageviews and unique visitors, top countries, mobile versus desktop share and newsletter subscribers if you have them. State the source and date range, such as the last 90 days from your analytics tool. Avoid rounding up or quoting your best month; advertisers compare promises with results.
Where should I link to my advertise page?
Link it from your main navigation or footer, your about page and your newsletter, and use it as the destination for every empty ad slot's placeholder. If you pitch advertisers by email, link the page in the first message. The page should be no more than one click away from anywhere on your site, because advertisers rarely search through a site to find it.
Do I need a media kit if I have an advertise page?
Not always. For self-serve banner bookings, a complete advertise page is usually enough. A media kit, typically a one- or two-page PDF, helps when buyers need to share your offer internally, compare you with other sites in a spreadsheet, or get budget approval. If agencies or larger brands contact you, keep a short media kit ready and link it from the advertise page.
How often should I update my advertise page?
Refresh the audience numbers and slot impressions at least every quarter, and add a "last updated" date so advertisers know the figures are current. Update prices and slots whenever they change, and remove any slot you no longer sell. After each campaign, check whether advertisers asked something the page didn't answer, and add it to the advertiser FAQ section.
Sell ad space on your site — start free
Give every ad slot its own booking page. Advertisers pick dates, upload a banner and pay by card or PayPal — straight into your own account. No subscription; 5% only on completed bookings.
