Ad operations guides
Running ads day to day: banner sizes, plain-HTML embeds, creative approval checklists, advertising policies, ad metrics and keeping Core Web Vitals healthy.
Ad operations
Banner Ad Sizes Guide (2026): The IAB Sizes That Sell on Small and Medium Sites
Banner ad sizes guide: the IAB standard sizes that sell on small and medium sites, desktop vs mobile picks, file weight limits and @2x retina images.
How to Write a Website Advertising Policy (With a Free Template)
Write a clear website advertising policy: accepted and banned ads, creative specs, labeling, approval times, cancellations, and refunds, with a template.
Ad Creative Approval Checklist: What to Check Before You Approve an Ad
A copy-paste ad creative approval checklist for publishers: landing pages, claims, prohibited categories, image quality, disclosure, and polite rejections.
How to Run Ads Without Hurting Core Web Vitals
Run banner ads without hurting Core Web Vitals: reserve space to prevent CLS, lazy-load ads below the fold, use WebP or AVIF, and skip third-party scripts.
Banner Ad Metrics Explained: Impressions, Clicks, and CTR
What impressions, clicks, and CTR mean for direct-sold banner ads, what skews them, and how to report results and share stats with advertisers.
How to Add a Banner Ad to Any Website with Plain HTML
Add a banner ad to any website with plain HTML: a copy-paste snippet, rel=sponsored, alt text, responsive CSS, and where to paste it in WordPress or Wix.
Put these guides to work on your own site
Create an ad slot, paste one line of HTML and let advertisers book and pay by card or PayPal — straight to your own account. Free to start, 5% only on completed bookings.