Guides for selling ad space on your own site
Practical playbooks for website owners: pricing banner ads, finding advertisers, taking payments with Stripe or PayPal and keeping your site fast.
How to Sell Ad Space on Your Website Directly (2026 Guide)
A step-by-step playbook for choosing placements, setting a flat price, getting paid up front and running banner ads without an ad network.
More guides
Authorize Now, Charge on Approval: How Card Holds Work for Ad Bookings
How authorize-then-capture works for ad bookings: card holds, Stripe manual capture, the 7-day authorization window and why it protects both sides.
Banner Ad Sizes Guide (2026): The IAB Sizes That Sell on Small and Medium Sites
Banner ad sizes guide: the IAB standard sizes that sell on small and medium sites, desktop vs mobile picks, file weight limits and @2x retina images.
How Much to Charge for Banner Ads on Your Website
How much to charge for banner ads: turn slot impressions, placement and niche into a fair flat daily or weekly rate, with worked pricing examples.
How to Write a Website Advertising Policy (With a Free Template)
Write a clear website advertising policy: accepted and banned ads, creative specs, labeling, approval times, cancellations, and refunds, with a template.
Ad Booking Refunds and Cancellations: A Publisher's Guide
How publishers can handle ad booking cancellations, full and partial refunds, make-goods, and Stripe disputes, with a short policy and email templates.
Ad Creative Approval Checklist: What to Check Before You Approve an Ad
A copy-paste ad creative approval checklist for publishers: landing pages, claims, prohibited categories, image quality, disclosure, and polite rejections.
How to Run Ads Without Hurting Core Web Vitals
Run banner ads without hurting Core Web Vitals: reserve space to prevent CLS, lazy-load ads below the fold, use WebP or AVIF, and skip third-party scripts.
Banner Ad Metrics Explained: Impressions, Clicks, and CTR
What impressions, clicks, and CTR mean for direct-sold banner ads, what skews them, and how to report results and share stats with advertisers.
Flat Rate vs. CPM vs. CPC: How to Price Direct-Sold Banner Ads
Flat rate vs CPM vs CPC for banner ads: when each pricing model fits direct-sold ads, with conversion formulas and worked examples for publishers.
How to Make a Media Kit for Website Advertising (With Template)
What to put in a media kit for website advertising: audience stats, ad slots, rates, specs and proof, with a simple one-page outline you can copy.
How to Accept Payments for Website Ads with Stripe
How to accept advertising payments with Stripe: Checkout vs Payment Links vs invoices, payout timing, dispute basics and test mode for ad sellers.
How to Add a Banner Ad to Any Website with Plain HTML
Add a banner ad to any website with plain HTML: a copy-paste snippet, rel=sponsored, alt text, responsive CSS, and where to paste it in WordPress or Wix.
Put these guides to work on your own site
Create an ad slot, paste one line of HTML and let advertisers book and pay by card or PayPal — straight to your own account. Free to start, 5% only on completed bookings.